About the Joke

Fashion doesn't have to be just cool or cute.

Someone smiling a little,
noticing the meaning and grinning,
or a conversation starting with "wait, what's that?"

We think that kind of fun is one way to enjoy clothes too.

What CHOTTO DEKIRU makes is
a t-shirt that catches, just a little, on the person wearing it and the person looking at it.

A joke only some people get,
or a dumb one-liner —
put it on a t-shirt, and it becomes real fashion.

A little more fun added to your everyday clothes.
That's the kind of t-shirt we make.